Branding Package

Phase 1: Strategy

Define Your Niche 

We will work together to identify who you serve, the unique way you deliver your products or service to that audience.

In-depth Audience Analysis

We will research your ideal customers through surveys and online to identify what their exact pain points are. 

Competitive SWOT Analysis

We'll take a look at your competitors and analyze your strengths, weaknesses, opportunities, and threats against them.

Clarify Your Why (Vision, Mission, Values/Beliefs)

We will work together to define your bigger why so your customers and team can feel a part of your bigger mission.

Phase 2: Messaging

Value Proposition Statement 

We will work together to identify who you serve, the unique way you deliver your products or service to that audience.

Founder & Brand Stories

We will research your ideal customers through surveys and online to identify what their exact pain points are. 

Key Messaging Points

We'll take a look at your competitors and analyze your strengths, weaknesses, opportunities, and threats against them.

Wireframing Your Website

We will work together to define your bigger why so your customers and team can feel a part of your bigger mission.

Phase 3: Design

Logo

We will work together to identify who you serve, the unique way you deliver your products or service to that audience.

Fonts

We will research your ideal customers through surveys and online to identify what their exact pain points are. 

Colors

We'll take a look at your competitors and analyze your strengths, weaknesses, opportunities, and threats against them.

Imagery & Patterns

We will work together to define your bigger why so your customers and team can feel a part of your bigger mission.

Final Deliverables

  • Ideal Customer Reference Sheet

  • SWOT Analysis Worksheet

  • Logo Files (ai, eps, jpg, png, pdf)

  • Font Files

  • Supporting Imagery/Patterns

  • Visual Brand Guidelines (includes a reference sheet for which types of files to use, outlines how to use logo variations, fonts, colours, and imagery and patterns we provide)

  • Messaging Style Guide (includes rules for tone of voice, type of language, how and when to use which key messaging points)

© 2021 Brand Solo

formerly Vantage Point Design

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