Frequently asked questions

What is the difference between a personal and corporate brand?


A personal brand is built off of the reputation of one person. It is faster to start and easier to connect to an audience. A corporate brand is better for larger organizations, businesses positioning to sell, or businesses with multiple founders.




What is a brand?


A brand is your reputation. Branding is the collective effort towards telling your audience what to think about you. Branding stems into messaging, style, tone, and visuals that represent the business.




How long does branding take?


To build a brand from the ground up, including planning a launch to market, typically takes 8-12 weeks.




What is the cost of branding?


Unfortunately, I can't answer this directly. :( There are a lot of variables to branding and each business is going to have different pain point and needs. Factors that will influence the cost of service include the size of business, current brand status, and desired outcomes. In order to determine the price, I need to first listen to your businesses needs so we can identify the best solution. After out first call I will be able to offer a price for the investment of your branding solution. (Book a Call) The value branding brings to your business is standing out from the crowd, increasing revenues faster, having better market positioning, and being able to charge a premium.




Do you create websites?


Yes, we do create websites. If you operate a business you need a website. Period. We don't host or maintain websites, but we do create them in third party management systems such as Wix, Squarespace, or Shopify. We'll train your team on how to update the site so you can manage it and keep control.




Do you design logos?


Yes. Logos are part of a great visual identity system for your brand. We create them as part of the branding process. However, we don't do on-demand logo creation. If you go through the branding process with us, a logo is part of the package. This way we can ensure the visual identity aligns with the overall business goals, identified audience, and other brand assets.




How much for just a logo?


We don't do "just a logo". There are plenty of design services for this, if you are only looking to complete that small piece of your puzzle. However, we're not one of them :). We believe in total solution and we're big picture thinkers that want to help fulfill your business goals and be a part of your team of critical thinkers. We believe design should support strategy and they should never function apart.




What else do you design?


For the brands that we work with successfully, we can create all kinds of things. Brand touch points can include many different things from tradeshow-booths to business cards, websites to billboards, flyers to facebook ads. We design it all to align with your marketing plans to make sure your visual identity is consistent across all your efforts.





© 2021 Brand Solo

formerly Vantage Point Design

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